{"title":"Davines MELU","description":"\u003cp\u003eAiya Beauty Care presents Davines MELU — strengthening care designed for long, damaged or breakage-prone hair. Formulated with Villalba lentil seed extract, the collection helps improve resilience while leaving lengths soft, smooth and protected. Discover MELU Shampoo, Conditioner and Hair Shield for stronger, healthier-looking hair.\u003c\/p\u003e","products":[{"product_id":"davines-melu-shampoo","title":"Davines MELU Shampoo","description":"\u003cp\u003eDavines MELU Shampoo is an anti-breakage shampoo for long or damaged hair prone to split ends and snapping. It is a gentle, foaming cleanser that lathers easily and rinses clean, leaving hair immediately softer to the touch and noticeably shinier without any heaviness.\u003c\/p\u003e\u003cp\u003eMassaged through wet hair and rinsed thoroughly as the first step of the MELU routine, it is formulated with regenerative black chickpea extract, whose polysaccharides form a protective film along the hair fiber to help prevent breakage, while antioxidants help preserve the hair's strength and structure from root to tip. Used with MELU Conditioner and Spray, it reduces breakage from brushing by up to 39% and visibly reduces split ends by up to 37% after just one use.\u003c\/p\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRegenerative black chickpea extract\u003c\/strong\u003e forms a protective film that helps prevent breakage\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAntioxidants\u003c\/strong\u003e help preserve the hair's strength and structure\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReinforces hair from root to tip\u003c\/strong\u003e, improving resilience and flexibility\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReduces breakage from brushing by up to 39%\u003c\/strong\u003e with regular use\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVisibly reduces split ends by up to 37%\u003c\/strong\u003e after just one use with the full routine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle foaming cleanse\u003c\/strong\u003e suited to long or damaged hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003cdiv class=\"product-page--block\" data-product-block=\"\" data-block-type=\"collapsible-row\" data-fit-together=\"true\"\u003e\u003ccollapsible-row-root class=\"collapsible-row--root\" style=\"display:block;\"\u003e\u003cdiv class=\"collapsible-row--wrapper\"\u003e\n\u003cbutton type=\"button\" class=\"collapsible-row--toggle\" aria-expanded=\"false\" tabindex=\"0\"\u003e\u003clabel class=\"collapsible-row--heading\" data-item=\"nav-text\" for=\"body-faq-melu-shampoo-1\"\u003eIs this shampoo gentle enough for damaged, fragile hair?\u003c\/label\u003e\u003csvg class=\"icon--root icon--chevron-down\" width=\"10\" height=\"6\" viewbox=\"0 0 10 6\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cpath d=\"M5 4.058 8.53.528l.707.707-3.53 3.53L5 5.472.763 1.235 1.47.528 5 4.058Z\" fill=\"#000\" fill-rule=\"nonzero\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/button\u003e\u003cdiv class=\"collapsible-row--content-wrapper\" data-transition-item=\"viewport\" data-transition-type=\"fade-in\" data-transition-trigger=\"custom\" data-transition-active=\"false\" style=\"height: 0px;\"\u003e\u003cdiv id=\"body-faq-melu-shampoo-1\" class=\"collapsible-row--content\" data-item=\"rte-content\"\u003e\u003cp\u003eYes, it is formulated specifically for long or damaged hair prone to breakage, with a gentle foaming cleanse that reinforces the hair fiber rather than stripping it.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/collapsible-row-root\u003e\u003c\/div\u003e\u003cdiv class=\"product-page--block\" data-product-block=\"\" data-block-type=\"collapsible-row\" data-fit-together=\"true\"\u003e\u003ccollapsible-row-root class=\"collapsible-row--root\" style=\"display:block;\"\u003e\u003cdiv class=\"collapsible-row--wrapper\"\u003e\n\u003cbutton type=\"button\" class=\"collapsible-row--toggle\" aria-expanded=\"false\" tabindex=\"0\"\u003e\u003clabel class=\"collapsible-row--heading\" data-item=\"nav-text\" for=\"body-faq-melu-shampoo-2\"\u003eDo I need to use the full MELU routine to see results?\u003c\/label\u003e\u003csvg class=\"icon--root icon--chevron-down\" width=\"10\" height=\"6\" viewbox=\"0 0 10 6\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cpath d=\"M5 4.058 8.53.528l.707.707-3.53 3.53L5 5.472.763 1.235 1.47.528 5 4.058Z\" fill=\"#000\" fill-rule=\"nonzero\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/button\u003e\u003cdiv class=\"collapsible-row--content-wrapper\" data-transition-item=\"viewport\" data-transition-type=\"fade-in\" data-transition-trigger=\"custom\" data-transition-active=\"false\" style=\"height: 0px;\"\u003e\u003cdiv id=\"body-faq-melu-shampoo-2\" class=\"collapsible-row--content\" data-item=\"rte-content\"\u003e\u003cp\u003eThe tested breakage reduction of up to 39% and split-end results of up to 37% were measured using MELU Shampoo, Conditioner, and Spray together, so pairing all three gives the best results.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/collapsible-row-root\u003e\u003c\/div\u003e\u003cscript type=\"application\/ld+json\"\u003e{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"Is this shampoo gentle enough for damaged, fragile hair?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes, it is formulated specifically for long or damaged hair prone to breakage, with a gentle foaming cleanse that reinforces the hair fiber rather than stripping it.\"}}, {\"@type\": \"Question\", \"name\": \"Do I need to use the full MELU routine to see results?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"The tested breakage reduction of up to 39% and split-end results of up to 37% were measured using MELU Shampoo, Conditioner, and Spray together, so pairing all three gives the best results.\"}}]}\u003c\/script\u003e","brand":"Davines","offers":[{"title":"250 ml","offer_id":54687696191829,"sku":null,"price":29.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/0166\/5621\/files\/Davines_MELU_Shampoo.jpg?v=1787596301"},{"product_id":"davines-melu-conditioner","title":"Davines MELU Conditioner","description":"\u003cp\u003eDavines MELU Conditioner is a fast-acting conditioner for long or damaged hair prone to breakage. It is a light, detangling cream that smooths over damp lengths in seconds, cutting through friction so a comb glides through without snagging or pulling.\u003c\/p\u003e\u003cp\u003eApplied after MELU Shampoo and rinsed out after 30 seconds, it fits easily into a normal wash routine. The same regenerative black chickpea extract used across the line supplies polysaccharides and antioxidants that help preserve the hair's strength and structure, reducing friction and mechanical damage so hair feels noticeably softer and shinier, with split ends visibly reduced by up to 37% as part of the full MELU routine.\u003c\/p\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRegenerative black chickpea extract\u003c\/strong\u003e supplies polysaccharides and antioxidants that preserve hair's strength\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReduces friction and resistance\u003c\/strong\u003e on damp hair, easing detangling\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHelps prevent breakage and mechanical damage\u003c\/strong\u003e from combing and styling\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVisibly reduces split ends by up to 37%\u003c\/strong\u003e as part of the full routine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLeaves hair noticeably softer and shinier\u003c\/strong\u003e with regular use\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast 30-second application\u003c\/strong\u003e fits into any wash routine\u003c\/li\u003e\n\u003c\/ul\u003e\u003cdiv class=\"product-page--block\" data-product-block=\"\" data-block-type=\"collapsible-row\" data-fit-together=\"true\"\u003e\u003ccollapsible-row-root class=\"collapsible-row--root\" style=\"display:block;\"\u003e\u003cdiv class=\"collapsible-row--wrapper\"\u003e\n\u003cbutton type=\"button\" class=\"collapsible-row--toggle\" aria-expanded=\"false\" tabindex=\"0\"\u003e\u003clabel class=\"collapsible-row--heading\" data-item=\"nav-text\" for=\"body-faq-melu-conditioner-1\"\u003eWill this conditioner help with detangling as well as breakage?\u003c\/label\u003e\u003csvg class=\"icon--root icon--chevron-down\" width=\"10\" height=\"6\" viewbox=\"0 0 10 6\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cpath d=\"M5 4.058 8.53.528l.707.707-3.53 3.53L5 5.472.763 1.235 1.47.528 5 4.058Z\" fill=\"#000\" fill-rule=\"nonzero\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/button\u003e\u003cdiv class=\"collapsible-row--content-wrapper\" data-transition-item=\"viewport\" data-transition-type=\"fade-in\" data-transition-trigger=\"custom\" data-transition-active=\"false\" style=\"height: 0px;\"\u003e\u003cdiv id=\"body-faq-melu-conditioner-1\" class=\"collapsible-row--content\" data-item=\"rte-content\"\u003e\u003cp\u003eYes, its lightweight formula is designed to reduce friction and resistance on damp hair, so a comb glides through more easily while also helping prevent breakage.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/collapsible-row-root\u003e\u003c\/div\u003e\u003cdiv class=\"product-page--block\" data-product-block=\"\" data-block-type=\"collapsible-row\" data-fit-together=\"true\"\u003e\u003ccollapsible-row-root class=\"collapsible-row--root\" style=\"display:block;\"\u003e\u003cdiv class=\"collapsible-row--wrapper\"\u003e\n\u003cbutton type=\"button\" class=\"collapsible-row--toggle\" aria-expanded=\"false\" tabindex=\"0\"\u003e\u003clabel class=\"collapsible-row--heading\" data-item=\"nav-text\" for=\"body-faq-melu-conditioner-2\"\u003eHow is this different from a standard damage-repair conditioner?\u003c\/label\u003e\u003csvg class=\"icon--root icon--chevron-down\" width=\"10\" height=\"6\" viewbox=\"0 0 10 6\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cpath d=\"M5 4.058 8.53.528l.707.707-3.53 3.53L5 5.472.763 1.235 1.47.528 5 4.058Z\" fill=\"#000\" fill-rule=\"nonzero\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/button\u003e\u003cdiv class=\"collapsible-row--content-wrapper\" data-transition-item=\"viewport\" data-transition-type=\"fade-in\" data-transition-trigger=\"custom\" data-transition-active=\"false\" style=\"height: 0px;\"\u003e\u003cdiv id=\"body-faq-melu-conditioner-2\" class=\"collapsible-row--content\" data-item=\"rte-content\"\u003e\u003cp\u003eIt is built around regenerative black chickpea extract specifically to preserve the hair's internal strength and structure, rather than just coating the surface for temporary softness.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/collapsible-row-root\u003e\u003c\/div\u003e\u003cscript type=\"application\/ld+json\"\u003e{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"Will this conditioner help with detangling as well as breakage?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes, its lightweight formula is designed to reduce friction and resistance on damp hair, so a comb glides through more easily while also helping prevent breakage.\"}}, {\"@type\": \"Question\", \"name\": \"How is this different from a standard damage-repair conditioner?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"It is built around regenerative black chickpea extract specifically to preserve the hair's internal strength and structure, rather than just coating the surface for temporary softness.\"}}]}\u003c\/script\u003e","brand":"Davines","offers":[{"title":"250 ml","offer_id":54687697568085,"sku":null,"price":29.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/0166\/5621\/files\/Davines_MELU_Conditioner_7280bf49-88c6-44a1-afc1-cf28b320f60c.jpg?v=1787403578"},{"product_id":"davines-melu-spray","title":"Davines MELU Spray","description":"\u003cp\u003eDavines MELU Spray is a lightweight leave-in spray for long or damaged hair prone to breakage. It mists on in a fine, weightless veil that dries almost instantly, leaving hair silky and noticeably shinier without any stickiness or buildup.\u003c\/p\u003e\u003cp\u003eSprayed over towel-dried hair and left in, with no rinsing required, it is the final step of the MELU routine before styling. Regenerative black chickpea extract supplies polysaccharides that help prevent breakage and antioxidants that preserve the hair's structure, while the formula also shields strands from environmental pollutants that dull shine and protects hair from heat damage up to 446°F (230°C) during blow-drying or styling with hot tools. Used regularly, it reduces breakage from brushing by up to 33.7%.\u003c\/p\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRegenerative black chickpea extract\u003c\/strong\u003e supplies polysaccharides that help prevent breakage\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAntioxidants\u003c\/strong\u003e help preserve the hair's internal structure\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeat protection up to 446°F (230°C)\u003c\/strong\u003e for blow-drying and hot-tool styling\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShields hair from environmental pollutants\u003c\/strong\u003e that cause dullness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReduces breakage from brushing by up to 33.7%\u003c\/strong\u003e with regular use\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight, no-rinse formula\u003c\/strong\u003e that dries without stickiness or residue\u003c\/li\u003e\n\u003c\/ul\u003e\u003cdiv class=\"product-page--block\" data-product-block=\"\" data-block-type=\"collapsible-row\" data-fit-together=\"true\"\u003e\u003ccollapsible-row-root class=\"collapsible-row--root\" style=\"display:block;\"\u003e\u003cdiv class=\"collapsible-row--wrapper\"\u003e\n\u003cbutton type=\"button\" class=\"collapsible-row--toggle\" aria-expanded=\"false\" tabindex=\"0\"\u003e\u003clabel class=\"collapsible-row--heading\" data-item=\"nav-text\" for=\"body-faq-melu-spray-1\"\u003eDoes this spray protect against heat styling?\u003c\/label\u003e\u003csvg class=\"icon--root icon--chevron-down\" width=\"10\" height=\"6\" viewbox=\"0 0 10 6\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cpath d=\"M5 4.058 8.53.528l.707.707-3.53 3.53L5 5.472.763 1.235 1.47.528 5 4.058Z\" fill=\"#000\" fill-rule=\"nonzero\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/button\u003e\u003cdiv class=\"collapsible-row--content-wrapper\" data-transition-item=\"viewport\" data-transition-type=\"fade-in\" data-transition-trigger=\"custom\" data-transition-active=\"false\" style=\"height: 0px;\"\u003e\u003cdiv id=\"body-faq-melu-spray-1\" class=\"collapsible-row--content\" data-item=\"rte-content\"\u003e\u003cp\u003eYes, it protects hair from heat damage up to 446°F (230°C), making it suitable to use before blow-drying or styling with straighteners and curling irons.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/collapsible-row-root\u003e\u003c\/div\u003e\u003cdiv class=\"product-page--block\" data-product-block=\"\" data-block-type=\"collapsible-row\" data-fit-together=\"true\"\u003e\u003ccollapsible-row-root class=\"collapsible-row--root\" style=\"display:block;\"\u003e\u003cdiv class=\"collapsible-row--wrapper\"\u003e\n\u003cbutton type=\"button\" class=\"collapsible-row--toggle\" aria-expanded=\"false\" tabindex=\"0\"\u003e\u003clabel class=\"collapsible-row--heading\" data-item=\"nav-text\" for=\"body-faq-melu-spray-2\"\u003eWill it leave hair feeling sticky or weighed down?\u003c\/label\u003e\u003csvg class=\"icon--root icon--chevron-down\" width=\"10\" height=\"6\" viewbox=\"0 0 10 6\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cpath d=\"M5 4.058 8.53.528l.707.707-3.53 3.53L5 5.472.763 1.235 1.47.528 5 4.058Z\" fill=\"#000\" fill-rule=\"nonzero\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/button\u003e\u003cdiv class=\"collapsible-row--content-wrapper\" data-transition-item=\"viewport\" data-transition-type=\"fade-in\" data-transition-trigger=\"custom\" data-transition-active=\"false\" style=\"height: 0px;\"\u003e\u003cdiv id=\"body-faq-melu-spray-2\" class=\"collapsible-row--content\" data-item=\"rte-content\"\u003e\u003cp\u003eNo, it is a lightweight, no-rinse formula that dries quickly into a silky finish without buildup.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/collapsible-row-root\u003e\u003c\/div\u003e\u003cscript type=\"application\/ld+json\"\u003e{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"Does this spray protect against heat styling?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes, it protects hair from heat damage up to 446°F (230°C), making it suitable to use before blow-drying or styling with straighteners and curling irons.\"}}, {\"@type\": \"Question\", \"name\": \"Will it leave hair feeling sticky or weighed down?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"No, it is a lightweight, no-rinse formula that dries quickly into a silky finish without buildup.\"}}]}\u003c\/script\u003e","brand":"Davines","offers":[{"title":"250 ml","offer_id":54687697600853,"sku":null,"price":41.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/0166\/5621\/files\/Davines_MELU_Hair_Shield.jpg?v=1787596284"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/0166\/5621\/collections\/davines-melu.webp?v=1787738394","url":"https:\/\/www.aiyabeauty.it\/en\/collections\/davines-melu.oembed","provider":"Aiya Beauty Care","version":"1.0","type":"link"}