{"product_id":"davines-love-smoothing-shampoo","title":"Davines LOVE Smoothing Shampoo","description":"\u003cp\u003eDavines LOVE Smoothing Shampoo is a professional smoothing shampoo for fine, medium, thick, or coarse hair that tends toward frizz. It works up into a rich, creamy lather that rinses clean without stripping, leaving hair immediately more disciplined and touchably smooth. The scent is bright and zesty, a citrus-and-floral blend that lingers lightly after rinsing.\u003c\/p\u003e\u003cp\u003eUsed as the first step of the LOVE Smoothing routine, it is formulated with certified Regenerative Organic apple pulp extract sourced from a single farm in Borgo Val di Taro, Parma, rich in carbohydrates that lock in moisture and antioxidants that help keep hair looking healthy and protected. Follow with LOVE Smoothing Conditioner or Mask to extend the anti-frizz effect for up to 72 hours.\u003c\/p\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRegenerative Organic Certified apple pulp extract\u003c\/strong\u003e supplies carbohydrates that lock in moisture and smooth the hair surface\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAntioxidant-rich formula\u003c\/strong\u003e helps protect hair and keep it looking healthy with every wash\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle, foaming cleanser\u003c\/strong\u003e suited to fine, medium, thick, or coarse hair types prone to frizz\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-lasting anti-frizz action\u003c\/strong\u003e leaves hair more disciplined and manageable\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdds shine\u003c\/strong\u003e for a glossier, smoother finish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFirst step of a 3-step routine\u003c\/strong\u003e that extends frizz control for up to 72 hours when paired with LOVE Smoothing Conditioner or Mask\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eHair rinses smoother, glossier, and easier to style from the very first wash.\u003c\/p\u003e\u003cdiv class=\"product-page--block\" data-product-block=\"\" data-block-type=\"collapsible-row\" data-fit-together=\"true\"\u003e\u003ccollapsible-row-root class=\"collapsible-row--root\" style=\"display:block;\"\u003e\u003cdiv class=\"collapsible-row--wrapper\"\u003e\n\u003cbutton type=\"button\" class=\"collapsible-row--toggle\" aria-expanded=\"false\" tabindex=\"0\"\u003e\u003clabel class=\"collapsible-row--heading\" data-item=\"nav-text\" for=\"body-faq-love-smoothing-shampoo-1\"\u003eWhich hair types is this shampoo suited to?\u003c\/label\u003e\u003csvg class=\"icon--root icon--chevron-down\" width=\"10\" height=\"6\" viewbox=\"0 0 10 6\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cpath d=\"M5 4.058 8.53.528l.707.707-3.53 3.53L5 5.472.763 1.235 1.47.528 5 4.058Z\" fill=\"#000\" fill-rule=\"nonzero\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/button\u003e\u003cdiv class=\"collapsible-row--content-wrapper\" data-transition-item=\"viewport\" data-transition-type=\"fade-in\" data-transition-trigger=\"custom\" data-transition-active=\"false\" style=\"height: 0px;\"\u003e\u003cdiv id=\"body-faq-love-smoothing-shampoo-1\" class=\"collapsible-row--content\" data-item=\"rte-content\"\u003e\u003cp\u003eLOVE Smoothing Shampoo is formulated for fine, medium, thick, or coarse hair that tends toward frizz, making it a versatile first step for anyone looking to calm unruly texture.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/collapsible-row-root\u003e\u003c\/div\u003e\u003cdiv class=\"product-page--block\" data-product-block=\"\" data-block-type=\"collapsible-row\" data-fit-together=\"true\"\u003e\u003ccollapsible-row-root class=\"collapsible-row--root\" style=\"display:block;\"\u003e\u003cdiv class=\"collapsible-row--wrapper\"\u003e\n\u003cbutton type=\"button\" class=\"collapsible-row--toggle\" aria-expanded=\"false\" tabindex=\"0\"\u003e\u003clabel class=\"collapsible-row--heading\" data-item=\"nav-text\" for=\"body-faq-love-smoothing-shampoo-2\"\u003eDo I need the rest of the LOVE Smoothing routine to see results?\u003c\/label\u003e\u003csvg class=\"icon--root icon--chevron-down\" width=\"10\" height=\"6\" viewbox=\"0 0 10 6\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cpath d=\"M5 4.058 8.53.528l.707.707-3.53 3.53L5 5.472.763 1.235 1.47.528 5 4.058Z\" fill=\"#000\" fill-rule=\"nonzero\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/button\u003e\u003cdiv class=\"collapsible-row--content-wrapper\" data-transition-item=\"viewport\" data-transition-type=\"fade-in\" data-transition-trigger=\"custom\" data-transition-active=\"false\" style=\"height: 0px;\"\u003e\u003cdiv id=\"body-faq-love-smoothing-shampoo-2\" class=\"collapsible-row--content\" data-item=\"rte-content\"\u003e\u003cp\u003eThe shampoo alone smooths and adds shine with every wash, but pairing it with LOVE Smoothing Conditioner or Mask extends the anti-frizz effect for up to 72 hours.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/collapsible-row-root\u003e\u003c\/div\u003e\u003cscript type=\"application\/ld+json\"\u003e{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"Which hair types is this shampoo suited to?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"LOVE Smoothing Shampoo is formulated for fine, medium, thick, or coarse hair that tends toward frizz, making it a versatile first step for anyone looking to calm unruly texture.\"}}, {\"@type\": \"Question\", \"name\": \"Do I need the rest of the LOVE Smoothing routine to see results?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"The shampoo alone smooths and adds shine with every wash, but pairing it with LOVE Smoothing Conditioner or Mask extends the anti-frizz effect for up to 72 hours.\"}}]}\u003c\/script\u003e","brand":"Davines","offers":[{"title":"250 ml","offer_id":54687695176021,"sku":null,"price":29.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/0166\/5621\/files\/Davines_LOVE_Smoothing_Shampoo.jpg?v=1787596319","url":"https:\/\/www.aiyabeauty.it\/en\/products\/davines-love-smoothing-shampoo","provider":"Aiya Beauty Care","version":"1.0","type":"link"}